Where strategy met place.
As part of my COM & COMSTRAT 475 courses through WSU’s Murrow College, I spent about three weeks in Greece exploring strategic communication, international branding, and storytelling firsthand.
Our team created a full marketing campaign for Ktima Gerovassiliou, a family-owned winery near Thessaloniki. We developed a campaign targeting climate-conscious North American consumers ages 25–40, highlighting Malagousia’s vegan-friendly production, sustainable values, and mango-forward flavor.
I focused on research, messaging strategy, public speaking, and aligning our story with audience interests in authenticity, ethics, and immersive experiences. Our team presented the work to a panel of judges and won the competition.
Where Old Vines Meet New Values
Echoes Through Time
Theater, Ruins, and the Rise of Christianity.
Acknowledgments
Created with teammates Brooke Byers, Kylie Bladow, Shalem Blum, and Lucy LaDoe, with support from faculty Justin Barnes and Nicole O'Donnell, Ph.D., tour guide Ioannis Kiourtsoglou, and the team at Ktima Gerovassiliou.