Crimson Creative Firm

Vektor Vodka

For Arizona-based Vektor Vodka, I designed and built the brand's website from the ground up, translating its premium visual identity into a cohesive digital experience. The finished site includes product storytelling, cocktail content, retailer discovery, and customer contact functionality.

Alongside the website, my team and I developed promotional flyers and social media content to extend the brand identity across digital channels.

Seattle Hotel Association

Our team was asked to explore a refreshed visual identity for the Seattle Hotel Association. I developed multiple logo directions using recognizable Seattle architecture and hospitality-focused typography while working through several rounds of client feedback.

My concepts repeatedly advanced into the client's top three selections during iteration rounds. Although another direction was ultimately selected, the process strengthened my experience developing creative work against a client brief and refining concepts through feedback.

Terry Buffington Foundation × Kenworthy

For the Terry Buffington Foundation's presentation of Urban Bush Women: This Is Risk at the Kenworthy Performing Arts Centre, I supported the project through background research and promotional design assistance.

Because I had previously worked with the Kenworthy on an integrated PR campaign, I brought existing knowledge of the organization and local audience into the team's planning. I researched the client and event context and assisted with flyer development used to promote the performance.

Representative promotional material from the collaborative client project.

Edward R. Murrow College of Communication

For Murrow College projects, I collaborated with teammates on social media concepts, developed graphics supporting the Murrow Symposium, and contributed to spotlight videos designed to promote the college and connect with prospective and current audiences.

The work gave me experience adapting creative concepts to an established institutional brand while balancing audience needs, promotional goals, and team collaboration.