Future First Downs
Developed by WSU Team 160 for the National Football League, Future First Downs is an integrated youth wellness campaign built around the idea that meaningful progress happens one play at a time.
My Contribution
I originated the campaign concept and line Future First Downs: One Play at a Time, helped develop the presentation script, wrote the manifesto script, designed select campaign materials, and contributed to the broader creative direction of Team 160's integrated campaign.
Semi-truck execution: concept and graphic designed independently by JoJo Maestas.
The Kenworthy Theatre
Over the course of several months, our team collaborated with The Kenworthy Theatre to develop and execute a creative campaign focused on community engagement and outreach. On March 28, 2025, we hosted a screening of Burlesque starring Cher and Christina Aguilera at the historic theatre in Moscow, Idaho.
Strategy & Tactics
- Created a full digital campaign across Instagram and Facebook, including trailers, custom videos, memes, prep lists, and partner promotions.
- Partnered with John’s Alley Tavern for a cross-promotional giveaway and themed drink specials.
- Distributed flyers across Pullman, Washington and Moscow, Idaho.
- Engaged the WSU LGBTQ+ Center to support inclusive community participation.
- Hosted themed raffles, giveaways, drink specials, and an event environment designed to encourage social sharing.
Results & Impact
- Earned media coverage from The Daily Evergreen, Spokesman Review, Radio ZFun 106, Northwest Public Broadcasting, and more.
- Built successful partnerships with The Kenworthy Theatre, John’s Alley Tavern, and WSU LGBTQ+ Center.
- Strengthened visibility for the Kenworthy as a historic, inclusive cultural hub.
Friends of Disabled Veterans
This campaign was created in collaboration with Friends of Disabled Veterans, a nonprofit aiming to uplift veterans through community support and storytelling. I served as a strategic communicator, helping shape the organization’s public narrative and expand its outreach through multiple media deliverables.
Deliverables
- Professional press release using journalistic structure and event details.
- Targeted media list for veteran, nonprofit, and regional outlets.
- Feature story based on an in-depth interview with a member of the organization.
- Mock social media posts, fact sheet, and media pitch.
Reflection
Although the campaign was paused midway due to a lack of client response, the experience strengthened my professional writing, interviewing, media relations, and strategic research skills.
Feature Story
Press Release
Media Pitch
Fact Sheet
360 Campus Care
360 Campus Care is a self-designed digital campaign developed for COMSTRAT 310: Digital Content Promotion. I built the concept, strategy, website, content, and performance tracking from scratch to address food insecurity and clothing affordability among college students.
Strategy & Tactics
- Built and launched a full website using Weebly.
- Created blog content covering WSU’s Cougar Closet, Food Pantry, and Student Legal Services.
- Ran Instagram and Twitter campaigns to raise awareness.
- Distributed newsletters and event invitations via email.
- Tracked performance with Google Analytics and platform insights.
Final Campaign Report
Discover Pullman
Discover Pullman was developed as part of a COMSTRAT team project to increase student involvement in local service opportunities by reframing community service as social, fulfilling, and connected to student belonging.
Objectives & Approach
- Promote accessibility and interest in community service for undergraduates.
- Use Social Identity Theory to frame service as a group experience.
- Connect volunteering with campus culture and belonging.
- Recognize student stories to encourage peer-driven engagement.