The Kenworthy Campaign
🎬 Background
Over the course of a few months, our team collaborated with The Kenworthy Theatre to develop and execute a creative campaign promoting community engagement and outreach. On March 28th, 2025, we hosted a screening of Burlesque starring Cher and Christina Aguilera at the Kenworthy Theatre in Moscow, Idaho. Through strategic research, partnerships, and outreach, we built an event that combined community spirit, entertainment, and cultural celebration — aimed at supporting a local historic venue.
🎯 Strategies and Tactics
- Created a full digital marketing campaign across Instagram and Facebook, including movie trailers, custom videos, memes, prep lists, and partnership promotions.
- Partnered with John’s Alley Tavern to organize a cross-promotional giveaway and themed drink specials.
- Distributed flyers across Pullman, WA and Moscow, ID.
- Engaged the WSU LGBTQ+ Center to help promote inclusivity and community participation.
- Hosted an in-person event with themed raffles, giveaways, drink specials, and a high-energy environment to encourage social sharing.
📈 Results and Impact
- 87 tickets sold for the event.
- 11,555 total reach across digital platforms.
- 18+ social media posts created with an engagement rate of 2.86%.
- Strong media coverage from The Daily Evergreen, Spokesman Review, Radio ZFun 106, Northwest Public Broadcasting, and more.
- Successful partnerships with The Kenworthy Theatre, John’s Alley Tavern, and WSU LGBTQ+ Center.
- Strengthened community visibility for the Kenworthy as a historic, inclusive cultural hub.
📚 Campaign Book
This book contains key campaign visuals, including event posters, social media content, video reels, memes, and giveaways created for the campaign.
📖 View Full Campaign Book with VisualsThe Friends of Disabled Veterans Campaign
🎬 Background
This campaign was created in collaboration with Friends of Disabled Veterans, a nonprofit aiming to uplift veterans through community support and storytelling. I took on the role of a strategic communicator, helping to shape their public narrative and expand their outreach through various media deliverables.
🎯 Strategies and Tactics
- Drafted a professional press release using journalistic tone and event details, including a compelling quote from an organizer.
- Created a detailed media list targeting outlets relevant to veterans, nonprofit, and regional interests.
- Wrote a feature story based on an in-depth interview with a member of the organization, highlighting their impact through authentic narrative.
- Designed mock social media posts to extend story reach and create consistency across platforms.
- Developed a fact sheet offering a visually accessible and well-researched overview of a key campaign topic.
- Composed a media pitch with a newsworthy angle, showcasing strategic research and professional outreach practices.
💡 Reflection
While the campaign was unfortunately paused midway due to a lack of client response, the experience sharpened my professional writing, interview, and media relations skills.
📎 Work Samples
Below are the written and visual materials I created for this campaign:
📰 Feature Story
📢 Press Release
🎯 Media Pitch
📊 Fact Sheet
360 Campus Care Campaign
🎬 Background
360 Campus Care is a self-designed digital campaign I developed for my COMSTRAT 310: Digital Content Promotion course. This project was built entirely from scratch with the goal of addressing food insecurity and clothing affordability among college students. I created the campaign concept, strategy, and content independently while applying real-world promotional techniques.
🎯 Strategies and Tactics
- Built and launched a full website using Weebly
- Created blog content covering WSU’s Cougar Closet, Food Pantry, and Student Legal Services
- Ran Instagram and Twitter campaigns to raise awareness
- Distributed newsletters and event invitations via email
- Tracked digital performance with Google Analytics and platform insights
📈 Results and Metrics
- Website: 78 users, 76 engaged sessions
- Instagram reach: 20 accounts
- Twitter: 8 profile visits, 4 impressions
- Email 1 open rate: 70%, click rate: 50%
- Email 2 open rate: 60%, click rate: 30%
💡 Insights
The campaign taught me how to manage cross-platform messaging, evaluate digital metrics, and build calls-to-action that connect. If expanded, I'd enhance engagement strategies and deepen email outreach.
🔗 Website
👉 Visit 360 Campus Care Website
📎 Final Campaign Report
Discover Pullman Campaign
🎬 Background
Discover Pullman is a campaign developed as part of a COMSTRAT team project to increase student involvement in local service opportunities. It aims to reframe community service as something social, fulfilling, and fun — helping students connect to the Pullman community and each other.
🎯 Objectives & Theoretical Approach
- Promote accessibility and interest in community service for undergrads
- Use Social Identity Theory to frame service as a group experience
- Shift student attitudes by linking volunteering to campus culture and belonging
- Recognize and share student stories to encourage peer-driven engagement
📈 Strategies & Tactics
- Digital promotion using Instagram and student testimonials
- Fun, conversational messaging to normalize service participation
- Posters and visual storytelling to show real impact
- Model success from peer-led university campaigns at Berkeley and NYU